Fractional CFO for women and mission-driven founders.

“Working with Profit Reimagined allowed us to pursue an opportunity to be acquired. Within their support, we wouldn’t have had the financial information we needed to go through diligence and complete a timely acquisition process successfully. The Profit Reimagined team provided the analysis and briefing that were tailored to informed management decision making, this allowed us to see where bottlenecks and challenges existed in our financial management and processes. They have continuously met our needs as we evolved from a small nonprofit organization to a multi-million-dollar investment intermediary.”

“After a successful equity raise, we brought in Profit Reimagined as our fractional finance team. We knew our investors needed accurate and timely accrual financial statements, as well as more clarity on the growth of the business. Christina and her team came in, rolled up their sleeves, transformed the financial statements, and established robust processes to support our growth over the last 18 months. As our Fractional CFO, Christina went above and beyond the numbers and considered all stakeholders involved. She always came to a discussion with positive energy and genuine concern for me as the founder. We are so grateful to have worked with the Profit Reimagined team.”

“Working together with Profit Reimagined, we were able to think through complex problems of how to set up and manage our financial reporting across our operations and our loan fund. For the first time we were able to have detailed reporting that gave us a full picture of organizational performance. I felt supported by an experienced team. Scenario analysis that Profit Reimagined performed – like one to help us figure out the pathways to moving to a 4-day work week – were critical in helping us make informed strategic decisions. Their team helped me standardize financial reporting and provide digestible insights to have a clearer picture of how we were managing our resources.”

"Profit Reimagined has been an invaluable partner, providing tailored financial guidance for our unique needs. As an entrepreneur in a specialized market, I have been impressed with Christina's commitment to understanding our niche and working within the limitations of a non-traditional business model. Christina and her team seamlessly adapt to our ever-evolving business landscape, aligning our financial strategies with our dynamic goals. Their professionalism and nimbleness ensure our financial resilience, allowing us to pursue new opportunities and adjust our trajectory. Profit Reimagined has been instrumental in supporting us at every stage of our journey. I highly recommend them as a trusted financial partner for entrepreneurs navigating the complexities of growth and transformation.”

“There are no words that can fully express how impactful working with Profit Reimagined has been for our team. In less than a year, Christina and her team have been instrumental in professionalizing our financial systems, allowing us to share clear and transparent financial information with our stakeholders, and in turn, make better quality strategic decisions. The most valuable aspect of working with Profit Reimagined is the strategic guidance. They spend significant time understanding the mission of the organization and its strategic direction to make clear and direct recommendations to leadership on possible paths. This has helped us reach our business goals and weather market uncertainty.”

“We brought Profit Reimagined Fractional CFO services to develop and implement key financial systems, reduce complexity in our organization, and get us audit-ready. What we got was so much more than that—not only did she drive results in these core areas, Christina and her team went above and beyond at every turn, providing crucial strategic oversight of our finances, and acting with integrity, care and professionalism. Profit Reimagined played a key role in scenario planning, and implementation of inter-company hygiene protocols allowing us to assess our financial position with greater clarity and provide improved reporting to key stakeholders.”

“Our company lacked clear visibility into our finances, we didn’t know our true CoGs and we were floundering in the dark without a budget, we need help, and a lot of it! This is the first time in the 12-year history of the business that we have this much clarity and transparency in our books and our finances. Christina has been able to complete a 180 change, from where we were to where we are today! Now we feel empowered to take our first steps in our company’s expansion. We are so thankful to have found Christina and Profit Reimagined.”