Fractional CFO for women and mission-driven founders
Scale your business, or prepare your finances to preserve your optionality.
This is for you if you're
mission-driven
$3M to 30M in revenue
scaling your business
exit on your terms
One discipline. Two moments.
Every client gets the same work: a finance function that is clean, current, and clear. What differs is the question you arrive with.
For scaling with intention
You're growing, and the finances need to keep up. We build the reporting, cash discipline, and forward view that let you scale without losing what makes the business matter.
For exit-ready finances
We get your finance function exit-ready: accurate numbers, a defensible story, and a business a buyer can verify. What you do with that readiness, sell, transition, or keep building, stays yours to decide.
Your mission and business matter to us.
We are able to amplify your social impact while ensuring your business is growing in a sustainable way.
Our impact goes far beyond
Giving impacts with B1G1
To address gender equality and reduce inequalities we need to give women the tools, support and help to make financial decisions.
In their words
"Working with Profit Reimagined allowed us to pursue an opportunity to be acquired. Without their support, we wouldn't have had the financial information we needed to go through diligence and complete a timely acquisition process successfully."
Ryan Glasgo
Co-Founder, Community Credit Lab | Seattle, Washington
"This is the first time in the 12-year history of the business that we have this much clarity and transparency in our books and our finances."
Lisa McCurdy
Fractional COO, Kay Chesterfield, Inc. | Oakland, California
"Before working with Profit Reimagined, I felt reasonably confident making short-term decisions, but longer-term planning felt risky and unclear. That's shifted significantly."
Joanna Maiden
Founder, SOKO Kenya | Kilifi, Kenya
"Profit Reimagined's greatest strength is understanding my business and its purpose, and applying their financial expertise and strategic insight to help me make better decisions."
Carolina Miranda
Founder, Cultivating Capital | San Francisco Bay Area, California
CULTIVATING CAPITAL
COMMUNITY CREDIT LAB
TO THE MARKET
TYPEWELL
ZEBRAS UNITE
URBAN SPA
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“Working with Profit Reimagined allowed us to pursue an opportunity to be acquired. Within their support, we wouldn’t have had the financial information we needed to go through diligence and complete a timely acquisition process successfully. The Profit Reimagined team provided the analysis and briefing that were tailored to informed management decision making, this allowed us to see where bottlenecks and challenges existed in our financial management and processes. They have continuously met our needs as we evolved from a small nonprofit organization to a multi-million-dollar investment intermediary.”
“After a successful equity raise, we brought in Profit Reimagined as our fractional finance team. We knew our investors needed accurate and timely accrual financial statements, as well as more clarity on the growth of the business. Christina and her team came in, rolled up their sleeves, transformed the financial statements, and established robust processes to support our growth over the last 18 months. As our Fractional CFO, Christina went above and beyond the numbers and considered all stakeholders involved. She always came to a discussion with positive energy and genuine concern for me as the founder. We are so grateful to have worked with the Profit Reimagined team.”
“Working together with Profit Reimagined, we were able to think through complex problems of how to set up and manage our financial reporting across our operations and our loan fund. For the first time we were able to have detailed reporting that gave us a full picture of organizational performance. I felt supported by an experienced team. Scenario analysis that Profit Reimagined performed – like one to help us figure out the pathways to moving to a 4-day work week – were critical in helping us make informed strategic decisions. Their team helped me standardize financial reporting and provide digestible insights to have a clearer picture of how we were managing our resources.”
"Profit Reimagined has been an invaluable partner, providing tailored financial guidance for our unique needs. As an entrepreneur in a specialized market, I have been impressed with Christina's commitment to understanding our niche and working within the limitations of a non-traditional business model. Christina and her team seamlessly adapt to our ever-evolving business landscape, aligning our financial strategies with our dynamic goals. Their professionalism and nimbleness ensure our financial resilience, allowing us to pursue new opportunities and adjust our trajectory. Profit Reimagined has been instrumental in supporting us at every stage of our journey. I highly recommend them as a trusted financial partner for entrepreneurs navigating the complexities of growth and transformation.”
“There are no words that can fully express how impactful working with Profit Reimagined has been for our team. In less than a year, Christina and her team have been instrumental in professionalizing our financial systems, allowing us to share clear and transparent financial information with our stakeholders, and in turn, make better quality strategic decisions. The most valuable aspect of working with Profit Reimagined is the strategic guidance. They spend significant time understanding the mission of the organization and its strategic direction to make clear and direct recommendations to leadership on possible paths. This has helped us reach our business goals and weather market uncertainty.”
“We brought Profit Reimagined Fractional CFO services to develop and implement key financial systems, reduce complexity in our organization, and get us audit-ready. What we got was so much more than that—not only did she drive results in these core areas, Christina and her team went above and beyond at every turn, providing crucial strategic oversight of our finances, and acting with integrity, care and professionalism. Profit Reimagined played a key role in scenario planning, and implementation of inter-company hygiene protocols allowing us to assess our financial position with greater clarity and provide improved reporting to key stakeholders.”
“Our company lacked clear visibility into our finances, we didn’t know our true CoGs and we were floundering in the dark without a budget, we need help, and a lot of it! This is the first time in the 12-year history of the business that we have this much clarity and transparency in our books and our finances. Christina has been able to complete a 180 change, from where we were to where we are today! Now we feel empowered to take our first steps in our company’s expansion. We are so thankful to have found Christina and Profit Reimagined.”
Some of our clients...
“We’ve been through partner transitions, economic chaos, and some of the most difficult client financial situations we’ve ever had to handle. The world felt like total chaos and we fundamentally rely on Profit Reimagined to make sense of where we are financially and help us adapt in real time with the best options available. It has been a truly remarkable experience working with their team.”
“As a nonprofit, we’re constantly feeling the pressure of a tough political and economic environment. Making good decisions depends on having our finances in order, and Profit Reimagined understood how critical that was for us. You gave us exactly what we needed to feel equipped and clear. What we appreciated most was the continuity and flexibility you provided during a time of transition. Your transparent communication, and your ability to help us understand our numbers and clearly communicate them to the board, made all the difference.”
“There are so many challenges, it’s hard to pick just one. As a newer owner, I honestly rely on all of Profit Reimagined’s services. Without them, I’m not sure I could stay focused on where the business really needs me. From accounting to invoicing, payables, cash flow analysis, P&L, and even being a sounding board for financial decisions — every piece is incredibly valuable. Profit Reimagined a true partners in our business. We’re a small company with a lot of limitations, and they’re always willing to be creative and support us in whatever way they can. The values and teamwork they bring are deeply aligned with who we are, how we work, and who we’re becoming.”
“I’m still figuring out the right model for my business and exploring a few different paths. What’s made a real difference is knowing that the team at Profit Reimagined has my back — from keeping the accounting side in order to helping me think through long-term strategy. Before Profit Reimagined, I worked with an accounting firm that let important things fall through the cracks. Now, I have peace of mind knowing everything is being handled properly, from day-to-day accounting to forward-looking financial planning.Profit Reimagined’s greatest strength is understanding my business and its purpose, and applying their financial expertise and strategic insight to help me make better decisions. I highly recommend them to anyone looking for a top-notch team to support their financial management and decision-making.”
“We’re working to bring our long-term plan to life in a way that’s financially solid and true to our values and Profit Reimagined has been a key part of making that possible. Their support managing cash flow has been essential to our survival over the past 18 months. The way they project and allocate funds with care and precision has made a real difference. Just as important is the day-to-day work — keeping up with payables, receivables, and overall account management — which keeps everything running smoothly behind the scenes. What stands out most is how Profit Reimagined’’s work and wisdom help ensure that our mission and impact aren’t just ideas — they’re fully embedded in our financial model. That’s what allows us to keep building toward our dream of a durable, values-driven, and profitable business.”
“We’ve been working to improve cost transparency and implement a new ERP system — both essential steps toward profitability. With Profit Reimagined’s support, we feel more confident in building a financially resilient business. Before working with Profit Reimagined, I felt reasonably confident making short-term decisions, but longer-term planning felt risky and unclear. That’s shifted significantly. I now feel supported not just in managing today, but in shaping where we’re headed. Having someone to share the responsibility of bigger decisions and to be accountable to beyond myself has made a huge difference. The load feels shared now, and with that comes a sense of steadiness and clarity.”
