Exit readiness has many parts. Ours is the finance function: clean financials, credible numbers, a story a buyer can verify.
Exit readiness is a state your numbers are in, not an event. When a buyer looks, the finance function tells a clear and consistent story. That takes time to build, so it is worth starting before you have decided anything.
Sometimes the right next step is working with someone else first. We’ll tell you. Our work is the finance function: financial clarity for you now, exit-ready finances for whenever you decide.
The GOODWILL Assessment shows where you stand today.
Where your business stands across the drivers of its value — and which areas need work before a sale would go well.
The drivers buyers use to value a company — from financial performance and recurring revenue to how much the business still depends on you.
Some of those areas are financial. Some are not. The assessment shows you both.
You get a score and a clear picture of your starting point. No call required, no commitment attached.
On this page, as soon as you finish.
A plain read on where your finance function stands today.
Talk it through with us, or take the read and use it however you like.
Ryan Glasgo
Co-Founder, Community Credit Lab
Cindy Feinauer
Owner, Kay Chesterfield
Eight questions, about three minutes. You'll get a score, what it means, and where the gaps are.
Rate each statement 1–5. There is no passing score, only a clearer starting point.
