Transparency is the key to growth. Without transparency, you don’t know your data — and even if you have data, you won’t know if it’s significant. Without analyzing your data, you can’t streamline or optimize your business, and sometimes might even land in legal trouble later on. What financial management needs and benefits from is a CFO to handle your finances, and the right tools to be effective.
In this episode, Barb Easter, Director of Client Success at Dryrun, joins us to discuss CFO services and Dryrun. She shares the features of Dryrun and dissects what financial management and forecasting do for business growth. Lastly, Barb imparts her years of experience working with business owners.
[04:03] Barb’s Journey: Education to Marketing and Finance
[07:15] What Is Dryrun?
[09:11] What Financial Management and CFOs Can Do
[13:36] When to Contract CFO Services
[15:37] Recurring Problems of Businesses
[21:11] How Dryrun Improves Financial Management
[25:34] Dryrun’s Features
[34:06] What You Can Do With Dry Run
[39:53] Dryrun for Communication
[43:15] Using Dryrun Effectively
[47:29] The Challenge of Tackling Finances
[49:58] Barb’s Closing Words of Wisdom
Visit my website for more insights on ownership structures on the Her CEO Journey™ podcast series!
Learn more about Dryrun and its software on their website.
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Hear from Dryrun’s Cash Flow Confessional and other blog posts about what financial management and cash flow are.
Connect with Barb Easter on LinkedIn or reach her through her email at email@example.com.
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