≪All Podcasts

Determining What Financial Management Tools Are Best For Your Business – The Journey of Barb Easter

Transparency is the key to growth. Without transparency, you don’t know your data — and even if you have data, you won’t know if it’s significant. Without analyzing your data, you can’t streamline or optimize your business, and sometimes might even land in legal trouble later on. What financial management needs and benefits from is a CFO to handle your finances, and the right tools to be effective.

In this episode, Barb Easter, Director of Client Success at Dryrun, joins us to discuss CFO services and Dryrun. She shares the features of Dryrun and dissects what financial management and forecasting do for business growth. Lastly, Barb imparts her years of experience working with business owners.

Episode Highlights:

[04:03] Barb’s Journey: Education to Marketing and Finance

[07:15] What Is Dryrun?

[09:11]  What Financial Management and CFOs Can Do

[13:36] When to Contract CFO Services

[15:37] Recurring Problems of Businesses

[21:11] How Dryrun Improves Financial Management

[25:34] Dryrun’s Features

[34:06] What You Can Do With Dry Run

[39:53] Dryrun for Communication

[43:15] Using Dryrun Effectively

[47:29] The Challenge of Tackling Finances

[49:58] Barb’s Closing Words of Wisdom


Visit my website for more insights on ownership structures on the Her CEO Journey™ podcast series!

As a special gift for tuning it, get your free 90-Day Financial Strategic Planning with Christina! Set up a time here or connect on LinkedIn!

Learn more about Dryrun and its software on their website.

Get a better handle on your cash. Start your 30-day free trial now!

Hear from Dryrun’s Cash Flow Confessional and other blog posts about what financial management and cash flow are.

Quickbook, Xero, and Sage Intacct.

Connect with Barb Easter on LinkedIn or reach her through her email at barb@dryrun.com.

Enjoy the Her CEO Journey™ Podcast?

If you enjoyed today’s episode of Her CEO Journey Podcast, hit subscribe and share!

Write us a review! You can also share this episode with the women you know so they can learn what financial management steps they need to take.

For more episode updates, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Spotify, or Stitcher.


Explore more Journeys