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Cash Flow Operation: Monitor, Manage and Model

Do you ever find yourself feeling anxious, even though your business is profitable? 

Perhaps this unease stems from uncertainties about your cash flow – a crucial financial aspect that often confuses many mission-driven CEOs.  

Fear not!  

This episode of Her CEO Journey serves as your comprehensive cash flow masterclass, equipping you with the knowledge and strategies to confidently manage your business’s financial health.

Join our founder, Christina Sjahli, as she delves into practical techniques for closely monitoring your operating cash flow.

Christina will walk you through the art of cash flow management, empowering you to take proactive control of your business’s financial well-being.

By the end of this episode, you’ll be a cash flow pro, ready to:

  • Extend your runway and breathe a sigh of relief.
  • Make sound decisions based on real financial data.
  • Prioritize effectively and stay true to your mission.

Are you ready to become a cash flow master? Let’s get started!

Bonus: We’ve got a Practical Guide for Busy Founders like you with even more cash flow wisdom and common forecasting mistakes to avoid. Grab it in the show notes!

Key Takeaways:

In this episode, you’ll learn:

  • Profitability is a crucial indicator of a healthy business, but it’s not the only factor for financial stability. Efficiently managing cash inflows and outflows is the secret to maintaining healthy cash flow.
  1. Profitability Matters: Profit is important, but it doesn’t guarantee a business will have enough cash on hand to operate smoothly.
  2. Cash Flow Management is Key: The real “core principle” is in managing cash flow effectively. This involves ensuring a steady stream of incoming cash (inflows) while minimizing unnecessary outgoing cash (outflows).
  • The 3 types of cash flow every CEO should understand (investing, financing, and operating – we’ll focus on the big kahuna: operating cash flow)
  • How to monitor your cash flow and discover your runaway date (the day the well runs dry!)
  • The power of cash flow modeling: play “what-if” with your finances and prepare for anything!

Episode Highlights

  • [00:54] Cash Flow as a concept and a process 
  • [01:15] Big mistake: use bank balances to manage cash flow
  • [02:44] The three types of Cash Flow: investing, financing and operating.
  • [03:38] Three Operating Cash Flow steps
  • [04:00] Monitor Cash Flow and find your runaway date
  • [04:30] Manage Cash Flow
  • [05:30] Model Cash Flow


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